Video marketing is no longer a trend – it’s here and it has become a required tool for any B2C or B2B marketing campaign

 

We’ve compiled a list of the most relevant video marketing statistics regarding video consumption habits, most appropriate video formats and recommended video lengths that you should take in consideration on your next marketing campaign.

 

You’ve probably heard that YouTube is the undisputed leading online video platform and that Facebook gets 8 billion daily video views on the platform. The bottom line is that you need to incorporate video into your marketing strategy because it offers massive engagement—if they’re done right. With a flexible creative idea, it is possible to adjust film production to create videos that work on multiple platforms and channels.

Short-form video content usually performs better and delivers more engagement on Facebook. On YouTube, videos with the most engagement are usually 10x longer than the ones on Facebook.

Desktops computers and laptops are no longer the only places people go to for watch videos. That’s why your videos and ads need to be mobile friendly, otherwise, they will become irrelevant. Brands like adidas have already started publishing videos ads specifically for social mobile apps – watch the following video on your phone to understand the difference a vertical video makes:

80% of the audience on YouTube is outside the United States and 67.5% of the views on any video are usually from non-English speaking countries. You don’t necessarily need to translate your videos, but you’re missing out on an opportunity to help your video rank higher on YouTube and Google if you are not offering subtitles (at least) in English.

After subtitling all of Dogs Trust Dog School training videos on Youtube, the videos received 87% more views from search results.

Andre Campos Filippe

Andre Campos Filippe

Digital Content Strategist

Andre is our Digital Content Strategist. He has Experience in coordinating web projects, content production and campaign management across Paid, Owned and Earned media, understanding of SEO best practices and production of blog posts, videos, whitepapers, research materials across key social media and messaging platforms.

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