For more than 80 years, the Courtauld Institute of Art has been producing graduates who go on to become the premier art historians, curators, and gallery directors of their generation. With so prestigious a pedigree, it was a pleasure that Spectrecom was the video agency asked to team up with the Institute to create a new fundraising video.
The Courtauld enlisted the assistance of Spectrecom in service of its ‘Opening Minds to Art’ campaign. The objective was to raise a healthy £8.25million in order to help keep the Institute’s work going, and the video we created was designed to put over the reasons why this money was going to be put to excellent use.
Our approach was to present passionate, intelligent testimony from leading Courtauld academics within a richly smooth filmed framework. As was befitting so historic an educational institution, the style of the video production we created was classic without being in any way old-fashioned.
It wasn’t just academics such as Professor Paul Crossley who were granted screen-time however; in keeping with the fundraising theme of securing the Courtauld’s future, interviewees also included students who had benefitted from scholarships provided by the Institute.
So with a target already in mind, how did the video help achieve that goal? Here’s the Courtauld’s own verdict…
“We set out to raise £8.25m in our ‘Opening Minds to Art’ campaign in the last year, and surpassed expectations by achieving £9.6m when we launched the video and incorporated it into our website.”
“We had a great working relationship with Spectrecom, who provided a great deal of care and personal attention to our campaign film project. We achieved a terrific result and would be happy to enlist Spectrecom’s assistance in the future.”
“Even now, our Chairman says the film is so touching it engenders tears.”