College sport in the United States has been big box office for a long time now. Interest on this side of the Atlantic might not be the same level yet, but it’s definitely growing – in no small part thanks to showpiece inter-university contests like the annual Roses Tournament, which pits the University of York against its cross-Pennine rival, Lancaster.
The inaugural Roses event was staged 50 years ago, when the then-York VC’s suggestion of a boat-race against Lancaster was seized upon by the students of those universities and expanded into a three-day multi-sport extravaganza.
York took the glory on that occasion – and lo and behold, a series was spawned.
The Roses has grown exponentially over the years, becoming the largest inter-university competition in Europe. This year’s edition, staged in York, was opened by no less a luminary than England boss Roy Hodgson.
Tying in with the Roses 2015, York was on the lookout for a video production company capable of creating a new online film showcasing the quality of the university’s sporting offering to students.
Spectrecom suggested a concept which twinned bold onscreen text with high-impact imagery captured both at the Roses and York’s new Heslington East sports facilities, in order to create an exciting montage certain to leave viewers impressed and exhilarated.
This concept was selected by York, and our crew duly got to work. Led by director Dan Miles and including camera operator Kieran Hodges, the team used a number of techniques to capture the most adrenalised imagery possible – including an unmanned aerial drone.
Spectrecom Films is one of the UK’s leading video production companies for higher education film and video content.
If you’ve got a video project you’re keen to speak to us about, get in touch with Kathy or Oliver, our account managers for universities.
About the author
As another account manager for higher education, Kathy has a vast array of knowledge when it comes to working alongside universities as well as other clients.