Have you heard of Twitch? It is a live-streaming online video service that is hoovering up the viewers online like video game culture obsessed Unicron.

The site now averages a phenomenal 45 million viewers a month making its creators the absolute masters of the huge video game market online.

About 71 million people watched some form of video game related competition online last year, and this is where Twitch is getting their numbers.

If you are marketing to the gaming culture fan-base in 2014 you’ll definitely need to get involved with Twitch.

(Animated interpretation of Twitch)

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