Kathy Bird, our education account director, this week talks about the process of producing E-Learning video content for education institutes. Each week, a different member of our team will each discuss a video production subject in their area of expertise, so come for more exciting filmmaking insights!
“We’ve seen a lot of our partners come to us over the last period wanting material predominantly to do with their eLearning, and this is quite a complicated thing to deliver.
“You have to produce content that’s engaging memorable and it also has to reinforce that learning.
“Is it going to be an animation?.. an illustration?.. is it going to be a documentary style?.. a vlogging style? There’s so many things to take into account.
“Most importantly we’ve found that we want to thread some sort of story through the different films. Because at the end of the day you want that audience to continue the journey of learning, continue through the program that they’re following and obviously get the results at the end.
We have to be quite creative in the way that we deliver this content to get the most out of filming days, and in the end deliver something that really works for them, within budget and on time, which can be a challenge.”
We’ve produced various E-Learning video productions for clients such as Macmillan Education and MindEd. Our in-house team at Spectrecom Films has helped more than 75 universities to tell their stories, showcase their research, educate learners and recruit new students. We are one of the few video production companies in London specialised in creating films, TV adverts, video content and e-learning materials for the higher education sector.
About the author
As another account manager for higher education, Kathy has a vast array of knowledge when it comes to working alongside universities as well as other clients.