When it comes to video production on behalf of charities, one of the longest established techniques is to transplant an overseas issue to the audience’s own backyard – in order to force them to confront the reality of the situation.

That’s just the route taken by environmental charity Vi-skogen (Vi Agroforestry), which has created a film showing what Sweden’s most verdant parks would look like if their trees were chopped down.

Done to highlight the threat of deforestation in the Lake Victoria Basin in east Africa, the video’s probably more complex than it looks at a surface glance, with lasers and Google Earth being used to map out the environment behind the felled trees.

Spectrecom regularly works with some of the biggest charities in the UK, including Marie Curie Cancer Care, Macmillan Cancer Support, the RSPCA, the National Trust and the Imperial War Museum. Check out our Charity Marketing page to find out more about why these charities choose to work with us.

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