Although it represents a somewhat maligned portion of the media landscape, stock imagery and video has often been used to original effect in video marketing.

This week we’ve seen both the good and the bad, or perhaps the good and funny side of stock imagery. Weight Watchers Australia have just unveiled an ad campaign made up of stock which asks you to then create your own personal version of the film…with stick footage.

Its a very emotive piece and a great idea for a follow up campaign:

On the flipside, Dissolve.com who actually own a lot of the stock video footage out there made a hilarious send up of the corporate film world and of both the visual and scripted choices that some of their clients regularly make.

#buzzwords

Here’s our stock blog article closer – remember to follow us on twitter @spectrecom

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