One of the most warmly received videos we’ve produced in recent months has been ‘The Perfect Cut’ starring golfer Ian Poulter. And aptly enough, given that this weekend will see Ian in action at the Ryder Cup, the video has just hit another milestone – by being seen more than 1m times on YouTube.

Created in partnership with top marketing agency Threepipe, the video sees Ian attempting the Stella Artois slice in order to seal in the flavour – only he’s using a golf club to do so. Check it out…

The video was shot on location at Pennyhill Park in Surrey, on a multi-cam set-up that used C300s, an FS700 and a GoPro, as well as a Phantom for that ‘money shot’ slo-mo close-up of the skim itself.

Here’s what the film’s director Ben Kent had to say about the shoot: “Ian was briefed in on a rough structure to the film, but the rest of the action is very much as it happened. Ian improvised a few tricks for the crowd, before taking on the main challenge – which I’m pleased to say he absolutely nailed first time.”

Spectrecom Films creates film and video content for clients both here and abroad – for big commercial brands including Stella Artois, BMW and Skittles, leading charities such as Macmillan Cancer Support and Marie Curie Cancer Care, as well as many, many other clients. Take a look at some of our case studies to find out more.

If you’d like to speak to us about a video project, get in touch with our Accounts Manager Mark Thompson on 0203 405 2260 or email mark@spectrecom.co.uk

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