When UK charity the Adam Bell Foundation decided to make its first-ever online video, Spectrecom Films was the production company lucky enough to be chosen to create it. That video has just been released, and it aims to raise awareness of Type 1 diabetes and save lives in the process.
Type 1 diabetes is lesser known and understood than Type 2 diabetes, which is associated with obesity, older age groups and sedentary lifestyles.
In contrast, the symptoms of Type 1 diabetes include increased thirst, extreme tiredness and blurred vision. If untreated, the complications arising from it can lead to death inside just a few days or weeks.
With Type 1 diabetes being lesser known and less well understood than Type 2 diabetes, the Adam Bell Foundation asked Spectrecom to produce a video that would have impact and would encourage viewers to share it widely.
By raising awareness, the foundation hopes more people suffering from the disease will recognise the symptoms and seek treatment before their condition becomes more serious.
The concept for the video was developed by the in-house creative team at Spectrecom Films in tandem with the Adam Bell Foundation. It shows a dramatically stylised scene, conveying the feelings of fear and helplessness felt by a young man unknowingly affected by Type 1 diabetes.
To create this scene, a bedroom set was built here at Spectrecom Studios in Kennington. By shooting in Studio 1, director Peter Ford and his crew were able to enjoy the freedom over lighting and camera angles necessary to capture shots reflecting the emotional state of the video’s protagonist.
As we do for all our charity clients, Spectrecom gave the Adam Bell Foundation a 15% discount. We are also supporting the foundation during the video’s online launch, in order to help ensure its important message reaches as wide an audience as possible.
The collaboration has proven highly positive so far, as attested to by Helen Rowe of the Adam Bell Foundation: “Across the whole process, the guys at Spectrecom really understood us and what we wanted – it was a true partnership, with everyone strongly committed to delivering fantastic work.”
“We particularly valued being involved at all stages, from idea-shaping to casting to post-production. All the team were great and their enthusiasm and strong creativity has resulted in a video we are truly proud of.”
The launch of the video marks 10 years since the death of Adam Bell, 34, from misdiagnosed Type 1 diabetes. The Adam Bell Foundation was set up in his memory, to raise awareness and save lives. A talented musician, some of Adam’s music features in the new video produced by Spectrecom.
To find out more about the foundation, Adam’s story and Type 1 diabetes, visit http://www.adambellfoundation.org.uk/.
Spectrecom Films is a London-based video production company that regularly works with charity clients, reflecting our own strong commitment to corporate responsibility and volunteering. In the last year, we’ve won awards for films we’ve made for Macmillan and Marie Curie.
To see more of our charity work, take a look at our Charities page. And if you’d like to speak to us about a video project, get in touch with our Client Services Director Christiaan Harden on 0203 405 2274 or email email@example.com