A new video in similar vein has just been launched by the Texas Department of Transportation. Aimed at curbing ‘buzzed driving’, it’s reminiscent of the UK drink driving ad from a few years back which saw the guy smashing into the girl he’s eyeing up in a bar.
That ad went full throttle for its special effects, but the new Texan video goes the other way – using super-slow motion, captured at 600 frames per second.
Doing a decent job of getting its point across, the execution of the slo-mo is neat enough, being reminiscent of the opening of the music video for Simple Math by Manchester Orchestra.
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