Samsung are taking the fight to their rivals once more, but without any jokes at Apple’s expense this time the video production is a big budget affair.
A desolate cityscape is the setting with one man ‘The Developer” utilizing all of his Samsung Galaxy gear to demolish an area, gathering singing street children along the way.
The song they are singing in such beautiful unison is “Royals” by Lorde – the Kiwi songstress who has captured hearts and raced up charts since appearing on their scene in the last year or so.
A big coup to have one hotly tipped star in your ad…well they have two as it turns out “The Developer” is Leo Messi…sorry for spoiling that.
Here’s the ad:
Here’s the song sung properly:
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