Ron Burgundy, the man, the legend, the myth and now the face of numerous video marketing campaigns in support of the long awaited film sequel.This brand new ad from Dodge comes part of a social media onslaught for the brand new movie that sees tie-ins with YouTube, Paramount and Will Ferrel’s own site Funny Or Die.com.
We see Burgundy in his natural habitat: the studio introducing (to his right) that most all-American of vehicles the gas guzzling, soccer-mom driving, king of the highways: The SUV.
There are a few in the series but here are our favourites:
Are you looking forward to the new Burgundy movie? Let us know on Twitter @spectrecom