Hard man films hold a special and curious place of affection in the hearts of young men. From Guy Ritchie’s gangster flicks to the DVD commentaries of Nick Love, as long as there’s a lot of gruff voices and a lot of effing and jeffing, the lads are happy.

Prostate Cancer UK has smartly played on these screen conventions for a recent piece of video marketing, creating a star-studded 18-minute film entitled Father’s Day which takes the cliché of east end hard men movies and gives them a spin in the name of its cause.

Ray Winstone headlines an impressive cast which includes John Simm, Charles Dance, Neil Stuke, Tamsin Outhwaite, Stuart Laing and Cyril Nri. The film played on ITV4 on Father’s Day, capping a week of activity by the broadcaster in aid of Prostate Cancer UK, and is you’re now able to check it out online.

Spectrecom regularly brings its wide range of video production services to bear on behalf of a large roster of charity clients. We’ve made films for Children in Need, Oxfam, the Children’s Trust and the National Trust, among others, and any registered charity to work with us qualifies for a 15% discount. Take a look at our Charity Marketing page to find out more.

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