With an Olympics and a world cup this year we can expect a heap of epic video advertising to bombard us every week. This one is a tearjerker.
When the Summer Olympics and Paralympics were on, our screens were constantly filled with heart-wrenching advertising placing the athletes on tremendous pedestals and appealing to patriots and sports fans around the world.
This effort from P&G is right up there with the Paralymics super-heroes ad in both content and tone, but this one is for your mum – so thats nice.
Politics aside this certainly sets up an epic contest for Sochi.
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