In a unique and brilliant use of YouTube’s ad revenue system, Pedigree are utilizing their highly shareable video content to make money for a good cause.

The premise is simple: a video chock full of adorable puppies – the type of video that is shared, embedded, tweeted and liked all over the Internet on a daily basis.

Every time the video is watched – Pedigree earn more money for their adoption drive – the more shares, the more watches – the more money goes to helping the puppies that we love to watch.

#SHAREFORDOGS

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