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Online Video Marketing Update #019

Instagram new features let you archive stories and create highlights, Facebook Watch set to take on YouTube as top video streaming site & more – the week’s video marketing news!

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Online Video Marketing Update #018

Instagram new features let you archive stories and create highlights, Facebook Watch set to take on YouTube as top video streaming site & more – the week’s video marketing news!

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Online Video Marketing Update #017

Instagram new features let you archive stories and create highlights, Facebook Watch set to take on YouTube as top video streaming site & more – the week’s video marketing news!

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The Great Spectre Bake Off 2018 – Valentines Day

The inaugural Spectrecom Valentines Bake Off began with heightened anticipation yesterday morning as ‘Star Baker’ hopefuls entered the tent… I mean, office… laden with mouth-watering creations, quivering sugar levels and their eyes on the prize.

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Spectregone…across the road

The neo-classical building which once was the Town Hall of Lambeth has become our own new headquarters in Central London. Check out our new home right in front of our film studio facilities!

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Online Video Marketing Update #016

More information on our event on 25/01 with the latest trends on video and digital marketing, Instagram’s new Direct Messaging app & more – the week’s video marketing news!

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Online Video Marketing Update #015

Instagram new features let you archive stories and create highlights, Facebook Watch set to take on YouTube as top video streaming site & more – the week’s video marketing news!

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Online Video Marketing Update #014

Instagram lets you join your friends’ livestreams, Twitter wants to increase engagement, Facebook adds Streak to Messenger & more – the week’s video marketing news!

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Online Video Marketing Update #013

Snapchat’s improvements on its advertising platform, Instagram now lets you upload to Stories on mobile web and Twitter introduces”tweet storm” – the week’s video marketing news 

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Online Video Marketing Update #012

Twitter doubled the length of its tweets, Snapchat introduced Context Cards, Instagram allowed to follow hashtags and Facebook improved its Donate button – the week’s video marketing news

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Online Video Marketing Update #011

The latest number of people in the UK using Snapchat, Facebook and Instagram; Snapchat latest AR feature; and YouTube new Restricted Mode Options – the week’s video marketing news 

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Why was my Corporate Video a Failure?

Corporate Videos that are usually deemed failures fail for a combination of different factors. It’s these factors that contribute to their video’s poor performance and in turn, hinder ROI. Although there are many factors, I’ve broken them down to the five most common reasons why your last video didn’t meet yours or your organisation’s marketing expectations.

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How long should your Corporate Video be?

In today’s society, attention spans are becoming smaller and smaller. Engaging with content is now an investment and organisations need to ensure they are creating content specific to the platform in which it will serve to ensure that the intended audience absorbs their video and makes the next steps on their consumer journey’s.

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Online Video Marketing Update #010

YouTube greenlights a football series from James Corden, techniques to drive more sales through video marketing and Facebook launches a group video messaging app & more – the week’s video marketing news

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