Shopping On Instagram
On the 20th March 2018, Instagram released a new shopping feature to their platform. This feature enables business users to upload an image with an interactive tag, showing the item description and the price. After you click on the small preview tag, it takes you to a page in where it has a specific image and larger description of the product. There is a call to action “shop now” in place on the final page, which links to the URL site. Businesses can only sell goods over Instagram’s shopping feature, not a service.
There is a limit to how many items you can tag within one post is five, but if you upload a carousel then you can put up to twenty. The ability to tag products in posts is only available in organic posts right now. Don’t forget your filters, hashtags and captions for optimum engagement!
Snapchat’s New Map Feature
Snapchat has introduced a new Snapmap feature, which alerts and updates users when something is happening on their map. If your friends opt into sharing their location, the location and travelling element will automatically be updated to keep you posted on what they are doing. The automatic updates also share breaking news and current events from all over the world. There is a button called ‘New Updates’, which you need to tap to preview this and get started.
When you open the Snapmaps there is a swipe carousel at the bottom of the screen, which all the different updates are located. The geographical location will be shown on the map in the background with the text written in the carousel, as seen above. However, if you are not sharing your location (ghost mode) you will still be able to view others who do share their location. They won’t be able to see your activity.
Facebook Begins Testing New Tools and Features For Video Creators
Facebook is trying to give support to creators that use Facebook by working with them to find out what they need to do to be successful on the platform. There are three main areas in which Facebook is focused on: helping them engage and grow their community, manage their presence, and build a business on Facebook.
Creators spend so much time creating content to engage and increase viewers, so it is only fair that they get money for what they are are producing. The creators are the brands, so they can create a business page for all of their content and viewers to follow. There is work in place for fans to have the option to support their content creators and pay a monthly fee in exchange for perks and exclusive content.
The Creators Community is a product being tested, which is a programme allowing creators to monitor the traction of overall content and their business page engagements on Facebook.