Utilizing the power of their new Lumia phone, Nokia have created a brilliant piece of video marketing with a very memorable look and feel.
Constructing an arc with fifty phones linked together and synched up allowed the team to a bullet time style film that moved infinitely through the New York environment.
The final result after 30,000 images and a lot of post production is a little jarring but extremely hypnotizing. Whether its with camera phones or GoPro’s – the opportunities to create these bullet time rigs are pretty endless and it will be interesting see what other shapes filmmakers can come up with in the future.
Here’s the making of the ad:
And if you haven’t seen it, here is our very own bullet time reel:
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