MTV Europe have partnered with French interactive video company Buzzman, the team behind the utterly incredible TipEx YouTube videos to create an interactive pool party experience. It might be a little late for summer but if the pouring rain has got you down why not take a look at www.gifmemoreparty.com and check out this amazing interactive experience.

This digital experience merges concepts from interactive video, music collaboration, gaming and media platforms into a amazing video marketing concept, its a brilliant way to feed the viewer the features of the MTV Mobile App whilst keeping them entertained. The option of up to 50 characters to engage with gives the video a lot of replay-ability and will surely have people sharing the content globally.

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