With consumers increasingly turning to their smartphones and tablets to absorb video marketing, mobile forces video marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.
This year’s Super Bowl is a great example of how video production is shifting to online and mobile platforms. Nowadays, marketers not only need to be thinking about how their big game day spot will turn out on TV but also how it will be viewed after the game on digital platforms.
“Mobile video is not the new TV commercial by a long shot – not yet at least,” said Ujjal Kohli, CEO of Rhythm NewMedia, Mountain View, CA.
“Here’s the thing — mobile video advertising is ultimately going to come out ahead because it is the fastest growing, best performing ad unit in all of advertising,” he said.
What do you think? Are you prepared to delegate most of your resourced to mobile content? Get involved in the conversation.