Mobile Gaming is the second most popular online activities in these days of ubiquitous smartphone usage, it sits just behind online video in fact making it perfect for video marketing.
According to Spil Games and Comscore, 50% of the US online population plays games. This makes it the perfect platform for video advertising. In fact according to Spil games, the click through rate on video ads accompanying games is 1.5% globally. This is a massive improvement on other advertising spaces and it has lead brands like Kellogg’s, Nintendo and Disney spending big money on ad spots.
Here are some infographics:
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