Charity videos are produced for a whole range of reasons. For fund-raising, certainly, or raising awareness of a particular issue. But charity videos are also often produced as part of a campaign, targeted with changing policy or triggering government action.
Macmillan Cancer Support, one of Spectrecom Films’ charity clients, has been making headlines today. It’s published a report which says that 2015 will find more people than ever before living with cancer in the UK – some 2.5 million in all.
The report is based on analysis carried out by Macmillan of research from King’s College London and University College London. The figures indicate that improved diagnoses, treatment and an older population are all contributing to the rise – up almost half a million from five years ago.
This dramatic increase, Macmillan warns, is going to place huge demands on the NHS. And these demands will, say Macmillan, be too much for the health service to cope with, unless the major political parties commit to taking action. It’s asking for the public to back its campaign at www.timetochoose.org.uk.
Here at Spectrecom, we’re very proud of the work we’ve produced with Macmillan. We also know first-hand just what an impact video can have as part of a major campaign.
Our IVCA Award-winning film, ‘Do You Care?’, was originally produced as part of Macmillan’s successful campaign to secure improved provision for cancer carers as part of the Care Bill. You can read more about it here.
Spectrecom Films is a regular video production partner for many of the UK’s largest and best-known charities. As well as Macmillan, we’ve created film and video campaigns for Marie Curie, Shelter, the National Trust, Tusk, Children in Need, and many more. Take a look at our charities page to find out more.
If you’d like to speak to us about a video project for your charity, get in touch with our Accounts Director Christiaan Harden on 0203 405 2274 or email firstname.lastname@example.org