Machinima, the billion views a month on YouTube mega-channel are teaming up with video production crew site Poptent to create some amazing films.
Getting the most out of earned media can often mean encouraging crowd sourcing enterprises, and with over 65,000 independent filmmakers making up Poptent it makes for a great resource for the gaming video juggernaut.
In conjunction with Poptent, Machinima recently created a slew of videos for eBay resulting in over 250,000 views and great responses from the public and client.
This is what Nick from Poptent had to say about Machinima and their partnership:
“With access to the most coveted demographic in the world and an incredibly talented, tech-savvy audience, Machinima is in a perfect position to leverage creative crowdsourcing to generate new revenue streams. We’re excited about continuing our relationship with Machinima into 2014 and are gratified that their influencer campaigns have received such positive results.”
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