We’ve covered the European advertisers penchant for prankvertising in their video productions before, but this latest spot from LG is a cut above.Tricking some poor job applicants (probably actors but lets suspend disbelief for now) into thinking that the world was ending, right outside the interview room by way of a massive HD telly is a pretty bold move and the results are great.

LG have the poor job seekers screaming, swearing, jumping up and down, making silly faces and if all of that wasn’t humiliating enough they are filmed crawling around on their knees in the darkened room.

With the view-count heading towards a muscular 2 millions views it would appear that this genre of web video marketing is definitely here to stay.

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