The campaign to promote recycling in America has thrown up a brand new beautifully constructed piece of video marketing.

This conceptual film about the life of a plastic bottle shows off some incredible scenes of nature, as well as iconic road-movie imagery that no trip across the states could be complete without.

As you can see, the traditional crying Native American image that has been synonymous with American recycling PSAs has been replaced by the more quirky and contemporary “Recycle Me” approach, making for a slick and visually stunning campaign.

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