The IVCA is our trade body and their awards are the most prized in our industry. The nominations for the 2014 IVCA Awards have just been revealed, and we’re thrilled to have been nominated in two categories.
One of those nominations is for the Laurus Award, which is given to the most outstanding production with a budget of under £15,000. Our nominated film, ‘Do You Care?’, was made for Macmillan Cancer Support.
We’re particularly proud to be nominated in this category; it’s entirely appropriate that we should produce charity films that don’t cost the earth.
Launched online last autumn, ‘Do You Care?’ formed part of Macmillan’s campaign calling on Parliament to use the opportunity presented by the Care Bill to ensure the one million cancer carers in England receive better support. The film was centred on the concept of invisible carers, in order to show how carers can often feel overlooked.
Targeted at health and social care professionals, as well as Macmillan supporters and potential supporters, it needed to be sensitive and accurate in its portrayal of the featured real-life carers and their partners. Working to a tight schedule, we delivered the main campaign film, an awareness film and an entirely separate four-minute-long case study video.
The 2014 IVCA Awards take place on 28 March. In the meantime, you can watch our IVCA-nominated film here.