Ambient advertising is definitely on the rise as agencies strive to engage directly with the consumer. However, getting the web video right afterwards is still key.
By making an interesting and exciting “after-action” video you can ensure that your campaign gets a much larger audience, even an international one if your content is very specific to a particular region.
Good video marketing doesn’t just have to enter the self-congratulatory loop of marketeers and advertising websites, if you make the right kind of video you can capture a much wider audience of consumers on YouTube.
Here are a couple of recent ambient ads and their accompanying videos. let us know what you think in the comments below or on Twitter @spectrecom.