Spectrecom has been a regular video production partner of the British Council US over the last year or so, delivering a number of different projects. One of our most recent collaborations is a semi-animated series starring a roster of UK academics, giving their various expert takes on contemporary British art and culture.
The British Council US advises young Americans who wish to study in the UK, also working to introduce British arts to a US audience. At the end of last year, Spectrecom produced an 11-part video series on its behalf. Filmed in our own studios, it featured leading academics tackling a disparate range of subjects – from religious heresy to the unearthing of Richard III.
Those academics were filmed in black and white, with integrated graphics being used to illustrate the topics they were talking about. Well received by online audiences, the series has been viewed over 140,000 times on YouTube so far.
The new series builds on that established style and success, but represents a genuine evolution in terms of creative execution. Firstly, our film crew were now familiar with the format, enabling them to wholly concentrate on capturing the content they knew would be most effective in the final edits.
In addition, since creating the original series, we have welcomed on-board our own in-house illustrator, Juste Halavin, and her superb drawings were able to form the basis of more intricate animations.
Those refined animations make the completed videos more impressive, more evocative in terms of bringing the academics’ words to life, and will hopefully prove even more effective in terms of engaging a large online audience.
In addition to the featured videos with Harriet Posner, Course Leader for Fashion Communication and Promotion at Norwich University of the Arts, and Maria Fusco, art critic and Reader at the Edinburgh College of Art, we also filmed with Nigel Owen (illustration), Kurt Barling (journalism), Dan Shorten (digital), Kate Lawrence (dance), Helen Limon (creative writing), Anna Furse (theatre and performance) and Kelly Chorpening (drawing).
We’ll be updating all of the videos as a portfolio piece on the Spectrecom website soon, but in the meantime you can check out the full playlist on YouTube.
Spectrecom Films is one of the UK’s leading video production companies for higher education film and video content. Take a look at our universities page to find out more.
If you’ve got a video project you’re keen to speak to us about, get in touch with Kathy or Oliver, our account managers for universities.
About the author
Digital Marketing Manager
Hayley Canning is our Digital Marketing Manager. With almost 5 years of digital marketing experience, she’s the expert on getting your video seen by the right audiences online.