Organisations are allocating an average of 35-40% of their marketing budget towards digital content. Whether that content is Video, Social Media or E-Mail marketing campaigns, it’s inevitably a high-value investment that we all want to see a return on. So how can organisations turn their singular or existing assets into a digital campaign whilst remaining within their allocated budget?

In the second edition of #SpectrecomTalks, we’ll be taking a look at various cost-efficient techniques and methods marketers can use to effectively achieve ROI.

AGENDA

9.00am | Breakfast

9.40 – 10.00 | You’ve Never Watched a Feature Film on Social Media; Rules and Guidelines to consider when developing a Creative Concept

Toby Syer – Senior Creative, Spectrecom Films

10.00 – 10.20 | Reuse and Recycle; Using Filmmaking and Editing Techniques to turn your Asset into a Campaign

Ged Cleugh – Director of Film & TV, Spectrecom Films

10.20 – 10.40 | Owned, Earned and Paid Media; How to Effectively Distribute Your Content on Social Media

Adam Middleton – Content Strategist, UNILAD

10.40 – 11.00 | Panel + Q&A

11.00 | Networking & Further Questions

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