Since corporate videos are usually known for not being innovative, companies tend not to use this effective marketing tool. However, by incorporating different creative styles and video strategy, it is possible to achieve ROI and make your company stand out amongst competitors and clients. Check out these five corporate video examples of effective techniques and strategies we’ve used to maximise our corporate clients’ investments and expectations on video marketing:

1. USE ANIMATION TO SHOW GROWTH AND COMPANY STATISTICS

As part of the launch of their new Technology Centre in Birmingham, Lombard Risk wanted to showcase the growing importance of Birmingham for the financial services industry. The video was used to engage the Birmingham community during and after the launch event. The video is a good example of animation being used to demonstrate numbers, statistics, and timelines.

2. RE-PURPOSE VIDEO STOCK FOOTAGE

Cocoon Networks, Europe’s largest startup incubator, made a branded video that gave entrepreneurs ideas on how to pitch to venture capital investors. The corporate video was screened at an event and highlighted the vibrant, creative, and eye-catching atmosphere that the network will accommodate with the use of video stock footage and abstract imagery.

3. USE YOUTUBE AND MAXIMISE YOUR MARKETING INVESTMENT 

Investec, an Asset Management Firm, published an animation in the beginning of 2017 to highlight the key political events to come in the year ahead. They wanted to show the impact that these events may cause and to demonstrate the expert knowledge and capabilities of the firm using voice-overs, key facts, and figures. The animation was published on YouTube and gained more than 60,000 views because of online video strategy, which included searchable and optimised titles and description, relevant thumbnails and SEO-friendly tags.

4. BE ORIGINAL WITH CREATIVE MOTION GRAPHICS

CMS Law’s video is a unique and fresh approach that isn’t the typical corporate video you would expect from a law firm. The video uses visually appealing motion graphics, manipulated video stock footage and ‘snackable’ facts about the company. Originally developed video footage using water, paint, and pipettes in our studio created something unique and distinctive for the Law Firm.

5. CONSIDER TALKING TO A GLOBAL AUDIENCE

American Express Invites gives Amex customers rewards and special offers across a range of different areas – including sport, film, food, fashion, and music. We were asked to produce a film which showcased the range and quality of its offering with quick-changing animated scenes and voiceover narration. The same video was used across international markets with several recorded voice overs in a number of different languages.

Our in-house production team includes camera operators, editors, creatives, scriptwriters, YouTube-certified specialists and online video strategists who advise clients how to make the best use of company and corporate videos.

Get in touch with our corporate video specialists and see how we can make your company stand out

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About the author

James Ridley

James Ridley

Corporate Account Manager

James is our Account Manager for clients within the Corporate and Financial sector. James has a screenwriting background within Feature and Short Film, and before joining Spectrecom worked within the recruitment sector alongside organisations within the financial services industry.

Send me an e-mail: james.ridley@spectrecom.co.uk
Phone: 020 3405 2270

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