Asking for input from your fans and followers is no special thing these days but to have your fanbase write you an ad is a bold video marketing move.

And that’s exactly what DirecTV have done in their new online video. The film follows a story-telling approach with each line of the tale submitted via Twitter.

The premise of the story is that by keeping cable TV and cable-guys we open ourselves up to a world of pain – and lab experiments.

The style of the film is much akin to a late night US TV sketch format with some nice animation thrown in for good measure, making it an all-together quite zany and amusing piece.

Remember to follow Spectrecom on Twitter for more updates on the world of video marketing and viral video – @spectrecom

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