The December 2012 comScore Video Metrix report found that 38.7 billion content video productions were viewed during the month. Additionally, there was a 59 percent growth in the total number of video ads viewed in December compared to January 2012. According to the comScore Video Metrix, 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. The 11.3 billion video ad views in December is twice as many as in January 2012, and represents 59% year-over-year growth.
This is just another in a veritable maelstrom of date that supports both the dominance and salience of online video marketing compared with more traditional marketing platforms.