When you think about video production for universities, chances are that student recruitment films will automatically come to your mind. However, other types of video content, such as in-depth research documentaries and interviews, are great alternatives to make your university’s content marketing strategy stand out in a very busy digital world.
One of the research films we’ve produced is ‘GOTO: Water Management & Markets’, an action-oriented problem-solving community which has been running at Oxford’s Saïd Business School since 2012. They’ve teamed up with Oxford’s Smith School of Enterprise and Environment to create a term-long course on water management and markets.
We were asked to create three films as part of GOTO’s video marketing strategy – two short research-themed pieces, featuring Professors Gordon Clark and Ian Thompson, and a 10-minute documentary which offers an overview of the subject as a whole. Watch the doc below:
Our in-house team at Spectrecom Films has helped more than 75 universities to tell their stories, showcase their research, educate learners and recruit new students. We are one of the few video production companies in London specialized in creating films, TV adverts, video content and e-learning materials for the higher education sector.
About the author
Digital Marketing Manager
Hayley Canning is our Digital Marketing Manager. With almost 5 years of digital marketing experience, she’s the expert on getting your video seen by the right audiences online.