Have you come to the end of the year with still a bit of your marketing budget to play around with? Our Corporate Content Account Manager James looks at ways you can still utilise video, even if you don’t necessarily have a brief on the table!
Corporate Videos that are usually deemed failures fail for a combination of different factors. It’s these factors that contribute to their video’s poor performance and in turn, hinder ROI. Although there are many factors, I’ve broken them down to the five most common reasons why your last video didn’t meet yours or your organisation’s marketing expectations.
In today’s society, attention spans are becoming smaller and smaller. Engaging with content is now an investment and organisations need to ensure they are creating content specific to the platform in which it will serve to ensure that the intended audience absorbs their video and makes the next steps on their consumer journey’s.
With this new tool, marketers of the Corporate Sector should particularly pay close attention as to why this new tool will benefit their organisation.
Even in today’s society where moving image dominates the world around us, it is the question I seem to get asked the most. Do I need a corporate video?