Race for Life is the UK’s largest women-only fundraising event, with runners, walkers and joggers of all ages coming together up and down the country to show cancer that ‘hell hath no fury like a woman in pink’.

888ladies Bingo is supporting Race for Life 2015, and it has enlisted ex-Pussycat Doll Ashley Roberts to inspire its loyal audience to lend their backing.

Working with PR agency Threepipe, 888ladies Bingo determined that in order to make the most of Ashley’s involvement, some brand new online video content was required.

Threepipe has, of course, used Spectrecom as its video production partner on a number of projects in the past, including ‘Jon Favreau: Connoisseur’, ‘Ian Poulter – The Perfect Cut’ and most recently for new home improvement service Opun. And our services were called on once again, to create the new video content with Ashley.

We quickly determined that in order to make the most of limited filming time with our headline star while still delivering an outstanding end-result, the best solution was to shoot here at Spectrecom Studios.

By using a controlled studio set-up, we were able to work fast enough to film not just a main rallying cry video but also various pieces of subsidiary content for social media – all in the space of just a few hours.

In addition, the size of our studios and the all-round nature of the facilities (such as make-up and green rooms) meant 888ladies Bingo and Threepipe were able to carry out campaign photography with Ashley on the same day, and hold press interviews too.

Our creative approach to the video was to cast Ashley as a no-nonsense drill sergeant, issuing a call to arms to her troops – all of whom are tagged after various bingo calls (not to mention being played by a combination of extras and Spectrecom staff members).

Check out the behind the scenes footage below.

Well done to all the Spectrecom team involved, including director Matt Farman, scriptwriter Danielle Wilmot, gaffer Laurentiu Maria and camera operator Alex Kerr.

Spectrecom is a regular video production partner for leading agencies and brands alike.

If you’ve got a video project you’d like to speak to us about, get in touch with our Client Services Director Christiaan Harden on 0203 405 2274 or email christiaan.harden@spectrecom.co.uk

About the author

Hayley Canning

Hayley Canning

Digital Marketing Manager

Hayley Canning is our Digital Marketing Manager. With almost 5 years of digital marketing experience, she’s the expert on getting your video seen by the right audiences online.

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