Finance is a sector with a reputation for conservatism – something which can be reflected in its video marketing.
However the current campaign by ANZ (Australia and New Zealand Banking Group) to recast its ATM machines as ‘GayTMs’ can be accused of nothing of the sort.
Launched in honour of ANZ’s sponsorship of Sydney’s Gay and Lesbian Mardi Gras, the campaign is hosted on its own easy-to-use microsite.
Integrating online video and social media, it also offers the low down on the different GayTMS – from Sailor to Unicorn, and everything in between.
Here’s a video round-up of how the campaign’s going so far…