Just before Christmas, we blogged about the success that a Spectrecom-produced film for the University of Aberdeen was enjoying, with YouTube views of the two-minute student recruitment video having already reached 20,000.
But those views have only continued to grow and grow and grow in the months since, and the film has just recently passed the 100,000-view milestone normally reserved for clips of kittens falling off tables and Charles Ramsey’s wit and wisdom being set to music.
What this achievement means is the film is now the single most popular UK university overview film of the last 12 months.
What this achievement also means is that the Spectrecom talent behind the film – namely director Peter Ford, camera op Matt Farman, grip Kieron Hodges and producer Florence Hill – almost certainly deserve to be garlanded with special medals in an end-of-Star-Wars-type exhibition of pomp and ceremony.
But in lieu of that unlikely event happening, they and the rest of us here at Spectrecom will have to content ourselves with some very kind words of feedback from the University of Aberdeen’s Joe Whimster. Take it away, Joe…
“We were absolutely delighted to work with Spectrecom to create our showcase video. From start to finish the communication was excellent and this allowed for our ideas and concept to be extremely well realised in the finished product.”
“Throughout the process, all in the Spectrecom team impressed with their charm, professionalism and attention to detail. In addition, they priced competitively and delivered on a tight schedule.”
“We’ve been delighted with the response to our video and it has become a key tool in our marketing activity… our application has continued to grow in a very competitive environment and, though it’s hard to determine exact reasons for growth, our digital profile certainly contributes and this video is central to that.”
“The video has been mentioned within focus groups and anecdotally with our student body and in terms of available stats, viewing figures and time spent watching the content are clearly impressive.”
Take a look at some more of our student recruitment work here.