It might seem fanciful to suggest any segment of YouTube’s audience is under-catered for, given the prodigious amount of video uploaded to the site every hour of every day. However, till now, producers of 360-degree videos have lacked native YouTube support. But that, apparently, is all set to change.

360-degree video refers not to that Matrix-style effect known as bullet time or time slice, where the camera is able to move through a frozen moment.

Instead, it refers to videos which allow the user the freedom to explore the environment around them.

That level of interactivity is not a function YouTube has offered to date; its interactive elements mainly rely on simple hotspots, or specific tricks like the one seen in Honda’s recent ‘The Other Side’ film.

However YouTube has confirmed to Gizmodo that it will be adding native support for 360-degree videos in the ‘coming weeks’.

What’s not clear as yet is what form this support will take. Some pundits have wondered if it will involve Google Cardboard, parent company Google’s delightfully Michel Gondryesque answer to Facebook’s Oculus Rift.

As the name suggests, the main element of the device is cardboard, specifically a folding headset. This, when combined with app support and the user’s mobile phone, creates a lo-fi VR headset.

360-degree video is just one of the film and video production services offered by Spectrecom. Take a look at our 360 video page to find out more, or get in touch on 0203 096 2867

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