The 18-34 age bracket loves YouTube, no surprise there. But that doesn’t mean that any online video content will do. Brands need to try harder to get them on board.
According to these Nielsen figures (helpfully provided by ReelSEO) the members of the age bracket actually watch more YouTube than any cable service.
The audience is there for the brands, all that’s needed is content that engages them. With online video – the opportunities are endless but to hit this demographic properly they need to be receiving consistent quality content that engages fully with their interests.
Here’s a great recent Youth demo campaign:
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