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Online Video Marketing Update #012

Twitter doubled the length of its tweets, Snapchat introduced Context Cards, Instagram allowed to follow hashtags and Facebook improved its Donate button – the week’s video marketing news

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Online Video Marketing Update #011

The latest number of people in the UK using Snapchat, Facebook and Instagram; Snapchat latest AR feature; and YouTube new Restricted Mode Options – the week’s video marketing news 

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Why was my Corporate Video a Failure?

Corporate Videos that are usually deemed failures fail for a combination of different factors. It’s these factors that contribute to their video’s poor performance and in turn, hinder ROI. Although there are many factors, I’ve broken them down to the five most common reasons why your last video didn’t meet yours or your organisation’s marketing expectations.

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How long should your Corporate Video be?

In today’s society, attention spans are becoming smaller and smaller. Engaging with content is now an investment and organisations need to ensure they are creating content specific to the platform in which it will serve to ensure that the intended audience absorbs their video and makes the next steps on their consumer journey’s.

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Online Video Marketing Update #010

YouTube greenlights a football series from James Corden, techniques to drive more sales through video marketing and Facebook launches a group video messaging app & more – the week’s video marketing news

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Online Video Marketing Update #007

Our new “Shoga” video campaign, Youtube is testing a live viewer count, Apple’s investments on TV shows and live split screen on Instagram – the week’s video marketing news

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Do I need a Corporate Video?

Even in today’s society where moving image dominates the world around us, it is the question I seem to get asked the most. Do I need a corporate video?

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Online Video Marketing Update #005

The first “full-length” VR film, Facebook is offering new 360 live video features and why Google and Youtube don’t rank video the same way – the week’s video marketing news

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Online Video Marketing Update #004

Using social media video edits to gain more views, football fans love Instagram and how to recreate an airplane with special effects – the week’s video marketing news

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Online Video Marketing Update #003

UK adults spend 1 hour a day watching digital video, teenagers can’t live without Youtube, Instagram adds Video Replies to Stories & more – the week’s video marketing news

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Online Video Marketing Update #002

UK adults spend 1 hour a day watching digital video, teenagers can’t live without Youtube, Instagram adds Video Replies to Stories & more – the week’s video marketing news

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