Our Results

Universities

Adam Gemili: What Makes an Elite Athlete? (UEL) - 42% increase in applications

Client
UEL

Release Date
March 2014

Views
34,892

Results
Since the launch of the film, UEL has experienced a 42% increase in applications to its Sports Scholarship programme.

Awards
‘Recruitment & Induction’ – Bronze (EVCOM Screen Awards 2015)

Quote
“This was an ambitious project, but the final films work really well. They’re stylish, and capture the amazing, comprehensive sports offer that we have at UEL. It’s clear that the films are playing their part in helping us reach new audiences.” – Mark Burey, Head of Communications and Public Relations, UEL

Begin, Build, Believe (University of Bedfordshire) - Reached over 390,000 people

Client
University of Bedfordshire

Release Date
April 2013

Views
5,010

Results
This film was created as a cinema advert, to be screened in the Bedfordshire area and show prospective students the benefits of having a degree from the University of Bedfordshire. By focusing on employability in an engaging way, the film was intended to draw viewers to the Bedfordshire website.

Bedfordshire’s own figures show the cinema ad reaching over 390,000 people, delivering a 2,100 new website visitors, with these visitors staying an average of 7.2% longer than external traffic. It also drew over 2,000 Facebook views.

Quote
N/A

Where Will You Study? (University of Bedfordshire) - 37.3% increase in year-on-year visits to course pages

Client
University of Bedfordshire

Release Date
March 2013

Views
25,419

Results
A new Vice Chancellor, new facilities and bolder, more confident brand positioning meant Bedfordshire needed an equally confident new film, to challenge preconceptions about the University. The film was set specific targets in terms of increased views, audience retention, social sharing, and year-on-year uplift in visits to course webpages.

The film achieved and surpassed all the targets set for it. It scored a 400% increase in views, and a 37.3% increase in year-on-year visits to the course pages, with unique page-views rising 38%. Audience retention went up 31%, and there was a 552% increase in social shares.

Awards
‘Best Use of Digital’ – Silver (Thames & Chiltern PR Awards)

Quote
“I need to give a huge shout out to Spectrecom, who have been the best production company I’ve worked with hands-down. From the camera crew and directors, to the creative and production team and the editors, they have been a pleasure to work with.” – Hannah Park, Digital Marketing Assistant, University of Bedfordshire

Come Here, Go Anywhere (University of Aberdeen) - 254,964 Views

Client
University of Aberdeen

Release Date
July 2012

Views
254,964

Results
Aside from the big views, has generated good levels of engagement for a university video. It has 292 ‘likes’ and has attracted 47 comments, of which these provide a sample…

‘I’m waiting for a reply, I SO want to study here’

‘I got a medical interview here, and after seeing this video, I don’t want to go anywhere else!’

‘Lovely video. I miss AU. The new library looks fantastic – wish I could come see it.’

‘Truly epic! Amazing uni. Amazing campus amazing feel.’

Quote
Another instance where one person has provided us with two testimonials – in this case, that person is Joe Whimster, the University of Aberdeen’s Marketing Manager.

“On every level I was delighted with the way your team operated. The support and flexibility from Florence has been wonderful, charming and most importantly efficient and helpful. The crew that visited our campus were fun, talented, provided excellent attention to detail and I’d love to work with them again.”

“Spectrecom completed two unique projects. They offered excellent value for money, but the most significant aspect of their work was their attention to detail and customer service. On every level they provided exceptional quality of service and I genuinely hope, on both a personal and professional level, to work with them again soon. Hats off to a great team!”

Ambition is Contagious (UEL) - recruited highest-ever number of AAB or equivalent students

Client
University of East London

Release Date
August 2012

Views
3,320

Results
This film was made to support UEL’s 2012 clearing campaign, making use of the visiting US Olympic team to do so.

The film helped UEL meet its 2012 clearing recruitment target and also helped it recruit its highest-ever number of AAB or equivalent students.

Quote
N/A

Meet the World at SOAS (SOAS) - Increase in undergraduate applications of nearly 20%

Client
SOAS University of London

Release Date
August 2014

Views
83,502

Results
A pivotal part of a wider marketing campaign, ‘Meet the World’ led to an increase in undergraduate applications of nearly 20%.

Quote
“I’d just like to thank everyone involved for all the hard work, perseverance and sheer genius that has gone into making this film – everyone is chuffed with the end product. In fact, in my two years at SOAS, I can’t think of anything that has been so universally liked!” – Jamie Wells, Director of Marketing, SOAS

Opening Minds to Art (Courtauld Institute of Art) - £9.6 million raised

Client
Courtauld Institute of Art

Release Date
November 2010

Views
2,820

Results
The Opening Minds to Art campaign, of which this video was a part, was charged with raising £8.25 million – only to over-perform in spectacular fashion, with £9.6 million raised.

Quote
“We set out to raise £8.25million in our Opening Minds to Art campaign last year and surpassed expectations by achieving £9.6m when we launched the video and incorporated it into our website.”

“We had a great working relationship with Spectrecom, who provided a great deal of care and personal attention to our campaign film project. We achieved a terrific result and would be happy to enlist Spectrecom’s assistance in the future. Even now, our Chairman says the film is so touching it engenders tears.” – Emma Davidson, Director of Development, Courtauld Institute of Art

Charities / Public Bodies

Do You Care? (Macmillan Cancer Support) - 47,264 views and 2 award wins

Client
Macmillan Cancer Support

Release Date
October 2013

Views
47,264 (across two edits)

Results
Macmillan Cancer Support was calling on parliament to use the opportunity presented by the Care Bill to ensure these cancer carers are signposted to support early on, to stop them reaching crisis point.

This film was part of that online campaign, asking the public to contact their MPs and urge them to lend their support to the new measures.

Following its release, the film has been viewed more than 40,000 times on YouTube, and most importantly it helped Macmillan achieve a positive outcome to the campaign to influence the Care Bill.

Awards
‘Laurus Award’ – Gold (IVCA Awards 2014)
‘Strategic Communications’ (EVCOM Clarion Awards 2014)

Quote
“In 2013 Macmillan launched a campaign calling for better support for carers, as the current system was failing. We were asking the government to ensure cancer carers are identified as such and signposted to support early, to stop them reaching crisis point.”

“We commissioned Spectrecom to create a film that would galvanise viewers to email their MP to say that they support better rights for, and identification of, carers as part of the Care Bill being debated in parliament. The team worked closely with us to understand the difficulties carers often face and how their role often goes unrecognised, developing a creative approach which helped translate these issues to the final film. They also managed to create a positive and supporting environment in which to record the experiences of the real people directly affected by cancer used in the production.”

“We were very pleased with the results and this helped us achieve parliamentary agreement that statutory guidance would accompany the bill. We have just launched a further campaign, featuring a new edit of the film, to help carers identify themselves as such and access the support available from Macmillan…” – Antony Rathbone, Head of Creative and Production, Macmillan Cancer Support

The Great Daffodil Appeal (Marie Curie Cancer Care) - 14% year-on-year increase in collection totals

Client
Marie Curie

Release Date
February 2014

Views
3,910 (for 2015 re-uploads; numbers not available for original 2014 uploads)

Results
Every March, millions of people across the UK show their support for Marie Curie Cancer Care by donating to its Great Daffodil Appeal.

The most important part of sustaining the continued success and growth of the Great Daffodil Appeal is making sure there are more and more collectors out there each March, collecting on Marie Curie’s behalf. However, one of the biggest challenges the charity has found in boosting numbers is that people will often sign up to collect only to then drop out, owing to them feeling underprepared or nervous about carrying out a street collection.

Marie Curie needed an innovative response to this challenge, and that’s what we provided: in the form of a five-part series of creative videos dispensing the advice and emotional support to fill collection sign-ups with confidence ahead of doing their stints, allowing them to fully enjoy their experience and raise as much money as possible.

The video we delivered had a dramatic effect: Marie Curie boosted its collector conversion rates from 48% to 52% and deliver a 14% year-on-year increase in collection totals.

Awards
‘Innovation’ (EVCOM Clarion Awards 2014)

Quote
“People worked really hard on these videos, and it’s great to have that recognised. We produced them because research from our 2013 appeal showed that collectors did not feel fully prepared before going out.”

“We made five different films to support collectors. All parts were played by Marie Curie colleagues and volunteers. Spectrecom were great and worked really closely with our creative team to deliver work we are really proud of.” – Gemma Abrahams, Communications Manager, Marie Curie

Walk Ten (Marie Curie Cancer Care) - Email click through rates boosted by 52%

Client
Marie Curie

Release Date
Summer 2013

Views
N/A (doesn’t seem to be on Marie Curie’s YouTube)

Results
The main distribution stream for the video was as part of the 2013 Thank You email to those who had taken part in that year’s Walk Ten events.

The email delivered a year-on-year increase in open-rates (up 9%) and a huge leap in click-through rates. The video was placed as the email’s main message, above the fold, and it helped boost click-through rates by 52%. Recipients playing the video generated 46.3% of all clicks made within the email.

Quote

N/A

Fit Cities 2013 (Greater London Authority) - Won Best Local Government Film (GOLD)

Client
Greater London Authority

Release Date
April 2013

Views
685

Results
The Fit Cities 2013 conference kicked off with a screening of this film; it played to a large audience of leading designers, architects, medical professionals and politicians from all over the world.

Feedback from the conference attendees was fantastic. New York’s Centre for Active Design called it “really compelling”. It was sent to the Brazilian team organising the 2014 Fit Cities conference.

Awards
‘Best Local Government Film’ – Gold (IVCA Clarion Awards 2013)

Quote
Unusually, we have two quotes for this one – both from Gus Wilson, Health Inequalities Programme Leader at the Greater London Authority.

“A very professional job that was well-managed and delivered on time and in budget. I’m delighted with the final films… I’ve enjoyed working with everyone at Spectrecom and would happily recommend you to colleagues.”

“Christiaan and his Spectrecom colleagues delivered a very high quality, impactful film to open this year’s Fit Cities conference. He brought in added value from existing footage and worked hard to exceed the brief. Feedback on the final product has been very positive.”

Mayor’s Education Conference 2013 (Greater London Authority) - 94% found conference good/excellent

Client
Greater London Authority

Release Date
November 2013

Views
529

Results
This film was created to open the Mayor’s Annual Education Conference at London’s City Hall in November 2013, playing to a specially invited audience of London school leaders and education policy-makers

94% of post-conference feedback respondents so far have said they found the GLA’s conference communications, of which the film was part, to be ‘good’ or ‘excellent’.

Quote
“Spectrecom did a great job in responding to our brief and managed to distil a big ask into a great quality film that was perfect for our needs.”

“One of the top successes to come out of our team ‘wash-up’ meeting on the conference was the film and how beautifully it set the tone for the day. I know that Munira Mirza, Deputy Mayor for Education and Culture, thought it was great and we are just really pleased to have such a resource at our disposal now.” – Josie Todd, Projects Officer, GLA Education and Youth Team

West Kent Lifeways (West Kent) - Won 2 awards

Client
West Kent

Release Date
November 2012

Views
1,344

Results
The ultimate objective of this film was to address social prejudice amongst many landlords in the west Kent area towards accepting ex-offenders and the unemployed as tenants.

The film was first shown at a Landlord Forum event staged in October 2012, to an audience of prospective landlords, as well as current landlords seeking assurances about the Lifeways project.

In the immediate wake of the film’s launch, three new landlords joined the Lifeways programme, doubling the previous rate of uptake. Apart from those recruits, accommodation was made available for six vulnerable people. Client feedback was the film delivers more in six minutes than any prior West Kent letter, webpage or leaflet.

Awards
‘Best Documentary’ – Silver (IVCA Awards 2013)
‘Best Direction’ – Highly Commended (IVCA Awards 2013)

Quote
N/A

West Kent Customer Service (West Kent) - 26% increase in staff positivity

Client
West Kent

Release Date
April 2013

Views
367

Results
The film was part of an internal effort to improve the customer service culture within West Kent. By delivering a feel-good message about the benefits of delivering a great customer service experience, the objective was to reduce complaints, increase compliments and make staff proud to work at West Kent.

Since the film’s launch, complaints to West Kent are down 11% and compliments are up 6% – 623, compared to 589 the previous year, with 33 compliments specifically for the customer service team. A survey showed 84% of customer service staff felt positive about their role – a 26% increase.

Quote
N/A

Hot Cars Kill Dogs (Dogs Trust / See.Saw) - Won 2 awards

Client
Dogs Trust / See.Saw (agency client – called Beige London when we did this job)

Release Date
May 2014

Views
61,967

Results
With the warm summer months fast approaching, the Dogs Trust was planning a new campaign alerting the public to the potentially fatal consequences of leaving dogs in parked cars, even for just a few minutes.

As part of this campaign, the Trust wanted a unique and powerful short film highlighting the dangers.

Since its release, the film has surpassed expectations, playing a pivotal part in what has become one of the Dogs Trust’s most successful ever campaigns.

It has attracted coverage from over 100 media outlets, including The Daily Telegraph, The Daily Star and BuzzFeed, with 100% of that coverage featuring at least one key campaign message.

The film has attracted more than 40,000 views on YouTube and has reached over 265,000 Facebook users, generating 1,736 shares. It has also been retweeted 1,167 times on Twitter, including by 26 celebrities.

Awards
‘Best Use of Video’ (2015 PRmoments Awards)
‘Health & Safety’ – Highly Commended (EVCOM Screen Awards 2015)

Quote
N/A

Let Me In & Let Me Work (Livability) - Won ‘Best Third Sector Campaign’ award (GOLD)

Client
Livability

Release Date
February 2013

Views
203 & 448

Results
These two films were created to introduce Livability’s ‘Let Me In’ campaign and its ‘Let Me Work’ campaign.

‘Let Me In’ is about improving educational, social and housing opportunities for disabled people, and the film needed to convey that message in a succinct, engaging and powerful way.

‘Let Me Work’ aimed to increasing levels of employment amongst disabled people in the UK by pressing for action from government and business alike. The film needed to introduce the issues underpinning the campaign and make viewers want to give their support.

The ‘Let Me Work’ film was screened at a launch event staged at the House of Lords and attended by MPs, peers, Livability supporters and the charity’s patron, The Princess Royal. An extract of the film was screened on ITV1’s Daybreak TV show to promote the ‘Let Me Work’ campaign.

Livability described both films as ‘very effective’. The charity reported ‘excellent’ feedback, adding that ‘people have found them both moving and informative’. Crucially for films spearheading charity campaigns, the client praised them for making viewers ‘want to take action and get involved’.

Awards (‘Let Me Work’ only)
‘Best Third Sector Campaign’ – Gold (IVCA Clarion Awards 2013)

Quote
N/A

 

Repairs – Rights and Responsibilities (Shelter) - Reached over 17,000 Facebook users

Client
Shelter

Release Date
May 2014

Views
5,581 (plus 22,807 for a 16-second version of the film)

Results
This video was created to sit on Shelter’s website and also to be distributed through the charity’s social media channels. It needed to address the most common queries on the topic of repairs in a privately rented home.

The video proved particularly successful on Facebook, reaching more than 17,000 users and attracting over 180 likes, comments and shares in the process.

Quote
N/A

Giving to the National Trust (National Trust) - Wealthy young donor recruited

Client
National Trust

Release Date
Originally July 2012 – current YouTube version was uploaded February 2014

Views
211

Results
As per the below client quote, the film had an immediate impact in helping the Trust to recruit a new ‘wealthy young donor’.

Quote
In the words of Chloe Lee, fundraising consultant for the Trust, the film has ‘proven an invaluable tool for prospect cultivation. We are able to send the link to cold prospects and donors alike and it quickly demonstrates the benefits of giving to the National Trust – when people only have a few spare minutes a day, this is really important. It has also helped us appeal to the younger, working donor pool.’

‘We have in fact just recruited a wealthy young donor who now supports our Apprenticeships scheme and I am certain this would not have happened otherwise.’

Brands / Agencies

Build the Rainbow (Skittles / Mesh Marketing) - Won ‘Best Brand Event’ Award (SILVER)

Client
Skittles / Mesh Marketing (our agency client)

Release Date
April 2013

Views
31,648 (for the after-event round-up video)

Results
‘Build the Rainbow’ was a 48-hour live streaming event staged at Waterloo Film Studios, involving Skittles fans pledging the 100,000 skittles needed to fill an upside-down Perspex rainbow.

‘Build the Rainbow’ attracted 13,888 hours of total viewing, with an average viewing time of over 7 minutes. There were over 110,000 visitors to the Facebook-housed microsite, 24,000 organic ‘likes’ for the campaign’s image gallery, and more than 17,000 new Facebook fans were gained.

Awards
‘Best Brand Event’ – Silver (IVCA Awards 2014)

Quote
“100,000 thank yous to everyone at Spectrecom. We couldn’t have asked for a more capable team of rainbow-builders, who helped to deliver one of our most successful online campaigns to date.” – Team Skittles

The Perfect Cut (Stella Artois / Threepipe) - Over 1 million views

Client
Stella Artois / Threepipe (our agency client)

Release Date
July 2014

Views
1,123,114 (at last count – but the film has now been removed from the official Stella Artois channel)

Results
Apart from the monster YouTube views, it was covered by various media outlets and was also tweeted by Ian to his 1.7 million Twitter followers.

Quote
Just from director Ben Kent, explaining the craft that went into the filming:

“The film had to feel authentic so that fans of golf and Ian Poulter wouldn’t feel like they were being sold to. At the same time, it had to represent Stella Artois as the high quality brand it is. We also faced a number of other challenges, such as only having a limited window with Ian (two hours) and the ever-present risk of a downpour on the day.”

“We decided to shoot multi-cam, on C300s, an FS700 and GoPro, in order to give us the options we needed in the edit. We used a brilliant Phantom to capture the slow motion shot in all its glory. We chose a mixture of handheld footage and tripod shooting to add to the unpredictability of the film, and carefully positioned the cameras to ensure security of coverage.”

“Ian was briefed in on a rough structure to the film, but the rest of the action is very much as it happened. Ian improvised a few tricks for the crowd, before taking on the main challenge – which I’m pleased to say he absolutely nailed first time, much to the delight of the crowd and the hundreds of thousands of viewers who’ve seen the film online.”

#brightenmyday (Kenco / Proximity) - 1 million twitter impressions

Client
Kenco / Proximity London (our agency client)

Release Date
May 2014

Views
N/A (not currently on YouTube)

Results
We hosted Kenco at Waterloo Film Studios in order to stage an eight-hour ‘singathon’ designed to promote its latest coffee flavour.

The event generated over 1,000 song requests on social media, and delivered over one million Twitter impressions and over 500,000 Facebook impressions.

Awards
Nothing unless you count ‘Turkey of the Week’ (Campaign Magazine)

Quote
N/A

Keep Your Pipes Cosy (Anglian Water)

Client
Anglian Water

Release Date
November 2014

Views
299

Results
N/A

Quote
“The film was delivered perfectly to our brief, the execution was brilliant and it was all produced within a very modest budget for an animation.”

“The film has been really well received on our social channels and internally within the company too; we’ve had it playing on the big screen of head office reception.”

“It can be a challenge to engage customers with their utility companies but the film has certainly helped us raise the profile of our #KeepYourPipesCosy winter campaign.” – Hannah Park, Digital Communications Manager, Anglian Water

Made of More (Guinness / Cybercom) - 129,537 Views

Client
Guinness / In the Company of Huskies (our agency client – called Cybercom when we did the job)

Release Date
February 2012

Views
129,537

Results
The video placed on leading blogs including The Rugby Blog, picking up nearly 10,000 views in the process. It picked up a further 9,000-plus views through Facebook and RFY.com, all contributing to total views of well over 100,000.

Quote
“We were really impressed by the standard of work by the whole team at Spectrecom. The facilities include everything you could need and the whole team is very talented and extremely helpful. I was impressed by the effort put in by everyone. With their help we’ve produced something brilliant that we can be proud of and Guinness are really happy.”  – Daragh Anglim, Account Director, Cybercom

The Times Writers Are Ready for the London 2012 Olympics – Are You? (The Times) - Shown on big screens during London 2012

Client
The Times

Release Date
July 2012

Views
9,381

Results
The client was so delighted with the first set of videos we produced that they immediately requested a further set produced in the same style.

Having been created initially for online use, the videos were so well-received that they were also repurposed as TV idents promoting The Times’ sponsorship of Sky Sports News.

The videos were also shown on big screens in the Olympic Park during London 2012.

Quote
“We asked Spectrecom to create a series of 30-second films promoting The Times writers during the course of the Olympics. They were professional, had great ideas of their own, and the finished work was outstanding. I am keen to work with Spectrecom in the future. The costs were also very reasonable.” – Madeleine Penny, New Media Manager, The Times Online

Finance

A Tale of Two Businesses (INSOL) - Reduced attendee drop-off rates

Client
INSOL

Release Date
April 2012

Views
N/A (not online)

Results
The client described the film as a “highlight of the conference” and a “game-changer for the Congress”. It helped significantly reduce attendee drop-off rates, and it sparked fierce debates about the issues. Many delegates requested copies of the film for training purposes in different jurisdictions around the world.

Quote
We don’t have a direct quote.